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Ayurvedic & Herbal

Taking Ayurvedic and Herbal Products Into Export Markets

8 min read

Ayurvedic and herbal products can carry a significant amount of technical information that must remain consistent across the product, documentation and market communication. Botanical identity, plant part, extract ratio, standardisation, specifications, contaminants and claims can all become important when preparing a product for an overseas market.

1. Start With Botanical Identity

A robust product file should clearly establish the identity of the botanical material.

Where applicable, consider:

  • Botanical name
  • Plant part used
  • Common name
  • Extract type
  • Extraction method
  • Extract ratio
  • Standardisation
  • Marker compounds
  • Source information

Consistency in botanical nomenclature is particularly important when multiple documents are being prepared.

2. Understand the Extract

“Herbal extract” is not always enough information.

The product documentation may need to distinguish:

  1. 01Raw botanical
  2. 02Extract
  3. 03Concentration
  4. 04Standardisation
  5. 05Final dosage

The relationship between the starting material and final product should be understandable from the documentation.

3. Control Quality Attributes

Depending on the material and product, relevant quality considerations may include:

  • Identity
  • Assay / marker compounds
  • Microbiological quality
  • Heavy metals
  • Pesticide residues
  • Aflatoxins
  • Residual solvents where applicable
  • Foreign matter
  • Moisture
  • Adulteration risks

The appropriate controls depend on the material, product and destination market.

4. Claims Need Separate Attention

Traditional use, wellness positioning and therapeutic claims are not interchangeable.

A statement that is acceptable in one market may not be appropriate in another.

Review:

  • Label claims
  • Website claims
  • Promotional claims
  • Traditional-use statements
  • Disease-related statements
  • Functional claims

before entering the target market.

5. Build a Botanical Evidence Package

A useful file may contain:

  • Botanical identity
  • Raw-material specification
  • Supplier documentation
  • Certificate of Analysis
  • Manufacturing information
  • Contaminant controls
  • Stability information
  • Claims support
  • Label / artwork

6. Think About the Destination Market Early

Export preparation should consider:

  • Product classification
  • Permitted ingredients
  • Dosage restrictions
  • Claims
  • Label requirements
  • Testing
  • Import requirements
  • Local documentation
  • Registration / notification pathway

Conclusion

The strongest herbal export dossiers are built around consistency.

The botanical identity, raw-material documentation, formula, specifications, testing, claims and label should tell the same product story.

Preparing an Ayurvedic or herbal product for export?

Send us the formulation and the markets on your roadmap. We will outline the documentation we would expect a reviewer to look for.

Requirements vary by jurisdiction and product category. Traditional or Ayurvedic status in the country of origin does not automatically determine classification in another market.